You have turned 40, and it’s a milestone that often comes with new challenges, yet it’s also a time when many women experience personal growth and a stronger sense of self. Confidence, which sometimes wanes with age, can actually thrive as we enter our 40s. With the right mindset and a few strategic tips, women can not only look more confident but also feel it deep down.
Embrace Who You Are Right Now
Beauty doesn’t come with face but from within, it’s an inner thing of mind. The first step to looking confident is embracing who you are at this stage in life. Dr. Susan Peirce Thompson, a neuroscientist and expert in behavior change, emphasizes that self-acceptance is key to building lasting confidence. “True confidence comes from embracing your imperfections, understanding that beauty isn’t about youth or flawlessness, but about how you carry yourself and own your unique qualities.”
The changes that come with age—gray hair, wrinkles, or shifts in body shape—should be seen as part of your personal journey, not something to hide. Makeup artist and beauty expert, Lisa Eldridge, suggests that skincare and makeup should be used to enhance natural beauty rather than cover it up. “Less is often more; focus on healthy skin and subtle makeup that makes you feel radiant.”
Use a lightweight foundation or tinted moisturizer to even out skin tone while letting your natural features shine. A bold lip color can also be a simple way to add confidence-boosting flair.
Prioritize Your Lifestyle and Dress Accordingly
Your clothes can be a powerful tool to express and boost your confidence. Style expert and author, Trinny Woodall, advises that women over 40 should aim for timeless, well-tailored pieces that celebrate their body shape. “Quality fabrics and classic designs often look more sophisticated than fast fashion. Invest in clothes that fit well, feel comfortable, and align with your personal style.”
It’s also important to dress for your current lifestyle and priorities. Don’t imitate others without prioritizing your choice. If you’ve spent the last few decades focusing on family or career, now’s the time to refresh your wardrobe with clothes that reflect who you are today. Fashion stylist, Deborah Ferguson, suggests choosing colors that make you feel empowered. “Certain colors can trigger a psychological shift in how you perceive yourself. Bold hues like red or jewel tones can make you feel energized, while soft neutrals offer elegance and calm.”
Opt for pieces that fit your body shape, such as tailored jackets, A-line skirts, or well-fitting pants. Try to avoid clothing that’s too tight or overly baggy.
Take Care of Your Health and Well-Being
Physical health plays a big role in how confident you feel. Dr. Jennifer Ashton, a leading health expert and author, explains that exercise boosts endorphins, which are natural mood elevators. “When you feel physically strong, you’re more likely to carry yourself with confidence.” You can do it by having –
- Regular exercise
- A balanced diet
- Adequate sleep
Eating nutrient-rich foods, such as those high in antioxidants and healthy fats, can promote glowing skin and energy. Nutritionist Rhiannon Lambert notes that “a diet full of colorful fruits, vegetables, and healthy fats helps maintain skin elasticity and overall vitality as you age.”
Try a combination of cardio and strength training exercises, which can improve posture and increase energy levels. And don’t forget to prioritize sleep—it’s essential for both your appearance and mental well-being.
Refine Your Personal Style
Personal style is not about following the latest trends but about finding what makes you feel like the best version of yourself. Personal branding expert, Karen K. Bustin, advocates for women to revisit their wardrobe and experiment with different styles. “Don’t be afraid to take risks with your look, but also stay true to your authentic self. Confidence comes from feeling comfortable in your clothes.”
For many women, mid-life is a great time to reassess their style and refine it to reflect their evolving sense of self. This could mean incorporating modern pieces into a classic wardrobe or exploring new accessories that bring joy.
Invest in statement pieces like a well-tailored blazer, a chic scarf, or a stylish handbag to elevate any outfit instantly. Find out and focus on items that make you feel powerful and aligned with your personality.
Cultivate a Positive Mindset
Confidence doesn’t just come from what you wear or how you look; it’s also about what’s happening inside. Psychologist Dr. Heidi Grant Halvorson suggests that women over 40 can build confidence by reframing negative self-talk and focusing on their accomplishments. “It’s important to acknowledge your strengths and learn to silence the inner critic. This shift can make a huge difference in how you perceive yourself and how others perceive you.”
Additionally, focusing on gratitude and self-compassion can help foster a more positive mindset. Therapist and author, Dr. Kristen Neff, emphasizes the importance of self-compassion, especially as we age. “Being kind to yourself when things don’t go as planned or when you face challenges is essential. It’s normal to experience setbacks, but self-compassion allows you to bounce back stronger.”
Practice daily affirmations or keep a gratitude journal to help shift your focus toward the positive aspects of your life and your accomplishments.
Use Body Language to Project Confidence
Non-verbal cues can significantly impact how others perceive us and how we perceive ourselves. Body language expert, Amy Cuddy, in her TED Talk and research, explains that adopting “power poses” can help increase feelings of self-assurance. Simple acts like standing tall with shoulders back and making eye contact can signal to others that you’re confident, even if you don’t initially feel it.
Study and practice good posture by standing tall and walking with purpose. Avoid crossing your arms, as this can make you appear closed off. Smile often—it’s one of the easiest ways to radiate confidence.
Own Your Achievements
As you enter your 40s, you’ve likely accumulated a wealth of life experience and accomplishments. Executive coach, Herminia Ibarra, suggests that women often struggle with self-promotion, especially as they age. “Don’t shy away from owning your successes. Recognizing your value and celebrating your achievements not only boosts your own confidence but also sets an example for others.”
Take time to reflect on your accomplishments, both big and small. Whether it’s advancing in your career, raising a family, or cultivating strong friendships, every achievement deserves recognition.
Looking confident after 40 is all about embracing change, cultivating a positive mindset, and caring for both your body and soul. By accepting yourself, refining your personal style, and practicing self-compassion, you can project the kind of confidence that not only makes you feel empowered but also inspires others. As Dr. Susan Peirce Thompson says, “Confidence is not about being perfect; it’s about accepting and celebrating who you are.”
